I met a realtor a week or so ago at our local Chamber of Commerce when she approached me once the event was over to ask me more about Send Out Cards. During the minute I had to tell the group about my business I mentioned how Joe Girard attributed his success as the World’s Greatest Salesmen by keeping his name at the top of his customers minds by sending handwritten notes and cards several times a year so when they or someone they knew where looking for a new car. Joe’s name would come to mind because he had made the effort to keep his name top of his customer’s mind.
I followed up with this realtor and she said she loves the idea of Send Out Cards and how easy it will be to send out cards. She mentioned that she would send an anniversary card to each family on the anniversary of when they closed on their house. Great idea! Right? Well sure it is, but is it enough? Will her clients remember her name in August if their house anniversary is in February? Think about it? Most people, unless they buy a house every couple of years, or have a friend or family member as their realtor probably do not know that person’s name.
When my daughter got married 2 years ago, her photographer sent me a card, which took my breath away and brought tears to my eyes. The card had a picture of my daughter in her wedding dress on the front looking down at her flowers, we hadn’t seen any proofs yet, so this was the first wedding picture I’d seen. I called the photographer and thanked her for the thank you card and told her that she made me cry. I say all this to say, I heard from her one time, about a month after the wedding and when it came time to get pictures of my grandson for his first birthday two months ago, she never even crossed my mind.
The realtor has good intentions and the thank you card from the photographer was a great idea and an awesome gift but is it enough? Is saying Thank you once, then not talking to someone enough for them to remember you? Is hearing from someone once a year going to make you remember them when someone you know is looking for the product or service you provide? What do you think, is putting your name in front of your customers / clients once a year enough? Do you send hand written mail to your customers, clients and people you network with? How are you keeping your name top of their minds?